We invest in early-stage startups that help people achieve their best selves, personally and professionally

Our Mission

Our mission is to help humanity self-actualize

​Untapped's mission is to help humanity achieve in life and at work. We invest in founders and startups that facilitate personal and professional growth.


We believe that with the right tools, people and businesses can transcend their perceived limits to achieve their true untapped potential.

Frequently Asked Questions

What are you looking for in founders?

We are looking for founders deadset on tapping their full potential. We work with founders that are…

  • Authentic - genuine, humble, nice, no BS, no ego
  • Self-Aware - observant, understands own strengths and weaknesses
  • Intelligent - high aptitude, super-smart
  • Learner - seeks out answers, not a know-it-all
  • Coachable - listens to feedback and acts on it
  • Hustle - action-oriented, executes rapidly
  • Resilient - sees failures as stepping stone, never gives up
  • Grit - has fear and does the hard things anyway
  • Growth - daily focus on personal, professional, and business growth
  • Vision - sees the future and takes employees and customers there
  • Storyteller - attracts employees, investors, customers, and advisors to the mission
  • Driven - intrinsic motivation to impact and achieve
  • Leader - recruits, manages, motivates, and retains getting the best of their team
  • Solver - consistently sees, faces, and solves problems with the help of others

Where do you invest?

We invest in startups that are DE C-Corps with their founders based in the United States, Canada, and Armenia. Our focus is on our homebase of LA and the broader SoCal ecosystem. Bottom line: we want the Greatest Founders in Greater LA.

What do you invest in?

We invest in startups that help people achieve their best selves, personally and professionally. Below are examples of the markets and technologies we consider. Markets B2B

  • Future of Work
  • HRTech
  • Corporate Wellness & Benefits
  • Emerging Models of Work
  • Productivity Tools
  • Digital Transformation
  • Mental Health
  • Personal Development
  • Human Performance
Technologies We invest in companies leveraging the convergence of two or more exponential technologies to create new categories:
  • Software, Saas, Mobile
  • AI, ML, and Deep Learning
  • Spatial Web, VR, AR, MR
  • Blockchain, Crypto, DeFi, NFTs
  • Robotics & Autonomous Vehicles
  • 5G, Networks & Sensors

What stage do you invest in?

We are a founder-first VC which means more than anything we are investing in YOU! We like to ideate with you and be the first check.

Are you an accelerator?

We are a pre-seed VC which means we are looking for clear validation and early traction. Could be just a few customers that have indicated legitimate interest. Anything earlier at the idea-stage we evaluate through the Venture Studio

What is your check size?

$25,000 to $50,000 initial check size based on fit with ability to follow-on as you gain additional traction.

Do you lead rounds?

For direct investments we typically look for you to have a Lead Investor. But through the Venture Studio, yes, we lead rounds in the sense that many times we’re so early that our funding and support is all a founder needs to get to a formal pre-seed or seed raise.

What don't you invest in?

Things we don’t understand or that take longer to validate than we like in our rapid learning cycles, which could include things like hardware, biotech, and pharma. But if technical feasibility has been validated then we’re open to exploring.

Are you actively investing?

Yes, we are always looking for the best and brightest founders tackling the world’s most important problems.

Do I have to be a full-time founder?

Yes, we believe in order for founders to reach their untapped potential, they need to be full-time by the time we write the check.

What perks and benefits do you offer startups?

We offer up to $1,000,000 of savings through perks partners and sponsors, including AWS, Google Hosting, Azure, etc.